What we offer


What we offer

Market research

  • Market analysis: structure, demand, supply, trends, perspectives, price elasticity of demand
  • Usage and attitude surveys (U&A)
  • Unique selling proposition (USP)
  • Brand health and reputation. NPS
  • Portrait, segmentation, and customer satisfaction. Positioning map
  • Testing of products, packaging, and promotional materials (NPD)
  • Media research (ratings, TG portrait, knowledge, preferences)
  • Market prices, assortment, and sales volume (Retail audit). Census.
  • Service Quality Assessment (Mystery shopper)
  • HR research

Sociological research

  • Public opinion surveys 
  • Study of social moods, economic situation, access of the population to resources
  • Attitude of society and specific socio-demographic groups to socio-economic, political processes, individuals, organizations, countries
  • M&E - project monitoring and evaluation 
  • KAP survey - identification of knowledge, attitudes, and practices
  • Political and electoral studies
  • Study of the socio-economic situation to justify the need for donor and government projects
  • Study and analysis of sensitive topics: religion, conflicts, violence
  • Sources of news and trust to them. Analysis of social media

Media Research

  • Our one-of-a-kind project in Kyrgyzstan.
  • Conducted annually from 2011 with a Face-to-Face survey, sample size from 2000 to 3500 respondents.
  • The study determines parameters such as average daily/weekly audience (Daily Reach / Weekly Reach), Share, Ratings, and demographic profile of the audience of TV channels and radio stations are determined.
  • The main value of Media Research is to assist the development of the media market in Kyrgyzstan by providing accurate and up-to-date data.