What we offer
Market research
- Market analysis: structure, demand, supply, trends, perspectives, price elasticity of demand
- Usage and attitude surveys (U&A)
- Unique selling proposition (USP)
- Brand health and reputation. NPS
- Portrait, segmentation, and customer satisfaction. Positioning map
- Testing of products, packaging, and promotional materials (NPD)
- Media research (ratings, TG portrait, knowledge, preferences)
- Market prices, assortment, and sales volume (Retail audit). Census.
- Service Quality Assessment (Mystery shopper)
- HR research
Sociological research
- Public opinion surveys
- Study of social moods, economic situation, access of the population to resources
- Attitude of society and specific socio-demographic groups to socio-economic, political processes, individuals, organizations, countries
- M&E - project monitoring and evaluation
- KAP survey - identification of knowledge, attitudes, and practices
- Political and electoral studies
- Study of the socio-economic situation to justify the need for donor and government projects
- Study and analysis of sensitive topics: religion, conflicts, violence
- Sources of news and trust to them. Analysis of social media
Media Research
- Our one-of-a-kind project in Kyrgyzstan.
- Conducted annually from 2011 with a Face-to-Face survey, sample size from 2000 to 3500 respondents.
- The study determines parameters such as average daily/weekly audience (Daily Reach / Weekly Reach), Share, Ratings, and demographic profile of the audience of TV channels and radio stations are determined.
- The main value of Media Research is to assist the development of the media market in Kyrgyzstan by providing accurate and up-to-date data.
