What we offer

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What we offer

Market research

  • Market analysis: structure, demand, supply, trends, perspectives, price elasticity of demand
  • Usage and attitude surveys (U&A)
  • Unique selling proposition (USP)
  • Brand health and reputation. NPS
  • Portrait, segmentation, and customer satisfaction. Positioning map
  • Testing of products, packaging, promotional materials (NPD)
  • Media research (ratings, TG portrait, knowledge, preferences)
  • Market prices, assortment, and sales volume (Retail audit). Census.
  • Service Quality Assessment (Mystery shopper)
  • HR research

Sociological research

  • Public opinion surveys 
  • Study of social moods, economic situation, access of the population to resources
  • Attitude of society and specific socio-demographic groups to socio-economic, political processes, individuals, organizations, countries
  • M&E - project monitoring and evaluation 
  • KAP survey - identification of knowledge, attitudes, and practices
  • Political and electoral studies
  • Study of the socio-economic situation to justify the need for donor and government projects
  • Study and analysis of sensitive topics: religion, conflicts, violence
  • Sources of news and trust to them. Analysis of social media

Political research

  • Electoral surveys
  • Testing of channels of information promotion and rating of media
  • Ratings of political candidates and political parties
  • Testing of materials of election campaigns
  • Exit Polls
  • Study of confidence of the population to the state authorities

Media Research

  • Our one-of-a-kind project in Kyrgyzstan.
  • Conducted annually from 2011 with a Face-to-Face survey, sample size from 2000 to 3500 respondents.
  • The study determines parameters such as average daily / weekly audience (Daily Reach / Weekly Reach), Share, Raitings, demographic profile of the audience of TV channels and radio stations are determined.
  • The main value of the Media Research is to assist the development of the media market in Kyrgyzstan by providing accurate and up-to-date data.

Consulting

  • Preparation of a feasibility report and business plans, investment design
  • Assistance in obtaining loans, preparation of documentation
  • Financial and Marketing planning
  • Analysis of marketing activities
  • Value chain analysis
  • Development of a growth/market entry strategy, marketing strategy
  • Diagnostics of business processes and their optimization
  • Search for partners and sales markets
  • Financial modeling for the enterprise, assessment of investment potential
  • Implementation of managerial accounting systems
  • Export and economic analysis for a project, change theories, monitoring systems
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