The M-Vector Uzbekistan team at TAF!26!
The eighth TAF!26 advertising festival took place in Tashkent, and our team couldn’t miss one of the year’s major events for Uzbekistan’s marketing community.
The spotlight was on advertising and creativity, new approaches to promotion, and how brands compete for consumers’ attention.
As researchers, we’re particularly interested in looking at advertising from a different angle: what ideas brands are proposing, what consumer habits they’re building on, and how communication with the audience is changing.
Plus, TAF!26 is a great opportunity to catch up with familiar colleagues, make new professional connections, and see what’s happening in Uzbekistan’s advertising market today.
Thank you to the organizers for the festival! We were happy to be a part of it.
