The first meetup in Kyrgyzstan dedicated to research in the financial sector has taken place!
In the first part of the meetup, Anna Arzhimanova, Head of Marketing Research at M-Vector, spoke about current approaches to studying CX (Customer Experience).
In the second part, industry experts shared their case studies and experiences, and we would like to express our special gratitude to our speakers: Aidai Mokushova, Zhyldyz Avakirova, Bermet Abylova, and Victoria Karpenko.
The third stage of the meetup was a plenary discussion on the “mystery shopper” method. Participants discussed the specifics of using this method in the financial sector, its strengths and limitations, as well as the practical aspects of organizing such studies. During the discussion, experts discussed how the data obtained can be used to improve customer service quality.
We would like to thank all participants for their involvement, warm atmosphere, interesting questions, and valuable feedback. This is exactly the format we dreamed of!
