AUCA students together with M-Vector specialists conducted a study about the online shopping in Bishkek
The subject of the study was the online shopping market, habits and preferences of the audience.
The main objectives of the project: to study the representation of online platforms on the market. Identify the main "players" of the market, study the level of trust in local online platforms for the sale of goods,
During the spring semester, M-Vector specialists conducted a series of lectures and shared practical skills, accompanying a group of students at all stages of the project - drafting the Terms of Reference, developing a methodology and questionnaire, conducting fieldwork, preparing a database and an analytical report.
During the project, 210 respondents were interviewed using personal interviews.
The project is implemented by the students of the"Marketing research" course within the framework of the memorandum of cooperation with SEBA (School of Entrepreneurship and Business Administration)
The results of the study are available in the presentation below.