M-Vector’s Debut at Turkmenistan’s Trade and Services Exhibition
On April 13-14, the “Trade and Services 2019” exhibition was held at the Expocenter of the Ashgabat Chamber of Commerce and Industry. Over 50 enterprises presented their products and services with about 200 exhibitors in total, including private businesses in food, manufacturing, modern (online) services sectors and foreign companies interested in establishing ties with Turkmen businesses and expanding the existing connections.
“The diversity of foreign companies was particularly striking: Germany, Switzerland, France, Russia, the United Arab Emirates, Turkey, Afghanistan, Uzbekistan and others. On the Turkmen side, the exhibition was attended by representatives and ministries and agencies,” said Ruslan Abdyldaev, M-Vector Fieldwork Officer.
The purpose of the exhibition was to demonstrate goods and services to domestic consumers and to feature the export potential of Turkmen companies. Much attention was paid to the production and distribution of food products such as fresh vegetables and fruits, groceries, and sweet soft drinks. Entrepreneurs discussed the opportunities to intensify trade in domestic markets and realize Turkmenistan’s export potential.
As part of the exhibition, a specialized conference was held attended by representatives of the United Nations, the European Bank for Reconstruction and Development, the Turkish-Turkmen Business Council of the Foreign Economic Relations Committee of Turkey, Gazprombank Leasing and others.
Tatyana Alekseeva, Director of Marketing Research, made a presentation “Research: Entering New and Retaining Existing Markets”, covering modern research methods and business consulting services offered by M-Vector, the opportunities that research offers to businesses, donors and the public sector. “Before entering a new market, one must undertake a careful study of consumers, competitors, pricing policies, promotion methods, media preferences, existing legislation, etc. This removes many risks, possible losses and contributes to the successful operation in the new market. We see our participation in this exhibition as the beginning of mutually beneficial cooperation with private and state-owned enterprises of Turkmenistan,” Tatyana Alekseeva noted.
M-Vector implements research and consulting projects throughout Central Asia, including Turkmenistan, and expands the geography of research every year. Currently, projects are being implemented in Kyrgyzstan, Tajikistan, Kazakhstan, Uzbekistan, Russia, Mongolia, Ukraine, Azerbaijan, Armenia, Georgia and other countries.
M-Vector would like to acknowledge the Chamber of Commerce and Industry of the Kyrgyz Republic for assistance in organizing the trip.